In the stats page you will find usage and SEO. Usage provides insight into the number of visitors to your website. In addition, there is an overview of the progress in the goals set for this month.
The SEO provides insight into the position of the chosen keywords in Google. You can also see the movements in these positions. For example how many positions you have risen or fallen last month.
Bounce rate: The bounce rate is the percentage of website visitors who immediately click away. You should aim for a bounce rate below 50%. This percentage will give you insight into whether you are found on the right keywords and by the right target group.
Pages per visit: The pages per visit is the number of pages an average website visitor visits before he or she closes the page. You should strive to keep this number above 2. The higher this number is, the higher the interest visitors have in your content.
Duration: duration is the duration of how long an average visitor views your website. You should aim for 90 seconds or more. If this is the case, you know that the visitor has looked carefully and to a certain extent also interested in what he or she saw.